ABOUT US
Andrew Morgan founded AMW after more than 15 years’ experience in the watch industry. As Creative and Content Director for pre-owned watch specialist Watchfinder & Co., he lead the development of the brand, taking it from a small trader to a worldwide retailer, to be sold to the Richemont Group in 2018.
Andrew was the in-house expert and voice of the Watchfinder & Co. brand, building a YouTube channel dedicated to watches to over 1 million subscribers and more than a quarter of a billion views.
In 2022, he created a project of his own, Andrew Morgan Watches (AMW) and expanded in 2024 to help watch companies better understand how to communicate through brand, product and media to their most valuable audiences.
Whether you’re looking to connect with the collector community, develop your brand or need help with a product or campaign, AMW can help.
OUR SERVICES
Brand and product strategy
We can support you to establish or elevate your brand through specialist consultation.
Connecting Studio Underd0g and H. Moser & Cie. for a most unexepected collaboration.
Client: H. Moser & Cie. and Studio Underd0g
Rolling out the highlights of the Ulysse Nardin brand for a round of internal training.
Client: Ulysse Nardin
Adding a splash of colour for a limited run edition of the Bel Canto known as The Red One.
Client: Christopher Ward
Campaign direction and production
We can conceptualise ideas and turn them into reality for your next campaign.
Creating an unexpected insight into the incredible world of H. Moser & Cie.
Client: H. Moser & Cie.
Bringing the fantastic world of Fears and Studio Underd0g to life for the Gimlet release.
Client: Fears and Studio Underd0g
Painting a haunting visual experience of the limited edition Anoma A1 Optical.
Client: Anoma
Celebrating every last detail of the mind-bending Freak One by Ulysse Nardin.
Client: Ulysse Nardin
The crisp finish of ruby and platinum made to leap from the screen for Sartory Billard.
Client: Sartory Billard
Summer blockbusters need a hero in H. Moser & Cie.’s Spiced Aqua series.
Client: H. Moser & Cie.
Community engagement
We can assemble local collector events or connect you with a worldwide audience.
New York City collectors assemble for three days in Bucherer’s flagship Time Machine store.
Client: Bucherer
The eBay experience lived first hand in the purchase of a fine wristwatch.
Client: eBay
A revealing photography workshop dedicated to watches held just for Leica.
Client: Leica
In the media
An independent expert voice.
